Employer Branding

In today’s job market, candidates do not simply choose a job — they choose organizations whose values and ways of working align with their own. Employer branding represents an employer’s reputation in the labor market. It encompasses organizational culture, values, ways of working, and all the elements that make an organization recognizable and desirable as a place to work. Through authentic communication, a strong employer brand helps attract high-quality talent while also retaining existing employees. Employer branding is not just about communication; it is the overall experience an organization provides to its employees, as well as the consistent way in which that experience is communicated to the labor market. We provide support in developing an Employer Branding strategy that authentically reflects your organizational culture and values while attracting and retaining the right people. Our services include: analyzing the current employer perception (internally and externally); defining Your unique Employer Value Proposition (EVP); eveloping targeted candidate personas; creating key messaging and communication tone of voice; recommending communication channels and activities; aligning Employer Branding initiatives with key HR processes.

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Job Ad Creation

A job advertisement is often a candidate’s first interaction with your organization — and the first impression you make on the labor market. We provide support in creating job advertisements that are not only informative but also clearly communicate the value you offer as an employer and attract candidates who align with your culture and business needs. Our services include: Defining key responsibilities and expectations for a specific position Structuring job advertisement content to ensure clarity and engagement Adapting the communication style and tone to the target candidate audience Incorporating Employer Branding elements into the job advertisement Clearly communicating benefits, values, and the factors that differentiate you from competitors Optimizing job advertisements to maximize relevance, visibility, and attractiveness in the labor market

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Onboarding

Pružamo podršku u razvoju onboarding procesa koji nadilazi osnovno administrativno uvođenje u posao i postaje strukturirano i smisleno iskustvo za nove zaposlenike. Fokus nam je na tome da zaposlenici od prvog dana razumiju svoju ulogu, očekivanja i način funkcioniranja organizacije, upoznaju kulturu i vrijednosti iste, te se osjećaju dobrodošlo, sigurno i povezano s timom. Kroz jasno definirane korake i sustavnu podršku, onboarding proces postavlja temelje za dugoročnu angažiranost, produktivnost i zadovoljstvo zaposlenika. - kreiramo strukturiran onboarding program za prvih 30, 60 i 90 dana - jasno definiramo uloge HR-a, menadžera i mentora - razvijamo praktične materijale i smjernice za provedbu - uvodimo mjerenje uspješnosti onboarding procesa

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Offboarding

Uspješno vođen offboarding proces omogućuje organizacijama da razumiju stvarne razloge odlaska zaposlenika. Iako su neki razlozi izvan utjecaja organizacije, poput promjene karijere ili privatnih okolnosti, značajan dio odlazaka povezan je s iskustvom rada — od napredovanja i uvjeta rada do fleksibilnosti. Analiza ovih informacija pruža vrijedne uvide koji pomažu organizacijama unaprijediti radno okruženje, zadržati zaposlenike i osigurati bolje iskustvo za buduće članove tima. Pružamo podršku u osmišljavanju i implementaciji offboarding procesa koji osigurava strukturiran I profesionalan odlazak zaposlenika, uz očuvanje znanja i kvalitetnih odnosa. - definiramo jasan i strukturiran offboarding proces - planiramo prijenos znanja i odgovornosti - pripremamo i provodimo exit intervjue - dobivamo vrijedne uvide o razlozima odlaska - jačamo employer brand i reputaciju poslodavca

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