Services | LumoOne

Employer Branding

In today’s job market, candidates do not simply choose a job — they choose organizations whose values and ways of working align with their own. Employer branding represents an employer’s reputation in the labor market. It encompasses organizational culture, values, ways of working and all the elements that make an organization recognizable and desirable as a place to work. Through authentic communication, a strong employer brand helps attract high-quality talents while also retaining existing employees. Employer branding is not just about communication. It is the overall experience an organization provides to its employees, as well as the consistent way in which that experience is communicated to the labor market. We provide support in developing an Employer Branding strategy that authentically reflects your organizational culture and values while attracting and retaining the right people. Our services include: analyzing the current employer perception (internally and externally); defining your unique Employer Value Proposition (EVP). Developing targeted candidate personas; creating key messaging and communication tone of voice; recommending communication channels and activities; aligning Employer Branding initiatives with key HR processes.

Job Ad Creation

A job advertisement is often a candidate’s first interaction with your organization — and the first impression you make on the labor market. We provide support in creating job advertisements that are not only informative but also clearly communicate the value you offer as an employer and attract candidates who align with your culture and business needs. Our services include: defining key responsibilities and expectations for a specific position; structuring job advertisement content to ensure clarity and engagement; adapting the communication style and tone to the target candidate audience; incorporating Employer Branding elements into the job advertisement; clearly communicating benefits, values and the factors that differentiate you from competitors; optimizing job advertisements to maximize relevance, visibility and attractiveness in the labor market.

Onboarding

We provide support in designing onboarding processes that go beyond basic administrative induction and become a structured and meaningful experience for new employees. Our focus is on ensuring employees understand their role, expectations and the way the organisation operates from day one, become familiar with its culture and values, and feel welcomed, confident, and connected to their team. Through clearly defined steps and systematic support, the onboarding process establishes the foundation for long-term engagement, productivity and employee satisfaction. We design a structured onboarding programme for the first 30, 60 and 90 days; we clearly define the roles of HR, managers and mentors; we develop practical materials and implementation guidelines; we introduce onboarding success measurement and evaluation mechanisms.

Offboarding

A well-managed offboarding process enables organisations to understand the real reasons behind employee departures. While some reasons are beyond the organisation’s influence, such as career changes or personal circumstances, a significant portion of employee turnover is linked to the employee experience — from career development opportunities and working conditions to flexibility. Analysing these insights provides valuable information that helps organisations improve the work environment, increase employee retention and create a better experience for future team members. We provide support in designing and implementing offboarding processes that ensure a structured and professional employee departure while preserving knowledge and maintaining strong relationships. We define a clear and structured offboarding process; we plan knowledge transfer and handover of responsibilities; we prepare and conduct exit interviews; we gather valuable insights into the reasons for employee departures; we strengthen employer brand and employer reputation.

Storytelling

Your people are your story. Every company has stories worth telling. They are often found where we least expect them — in employees’ everyday experiences, the relationships they build, the reasons they joined, the moments that made them stay, and the things they are most proud of. We find those stories. At LumoOne, we talk to your employees to get to know the people behind the brand and uncover the experiences that reveal what makes your company a unique place to work. We are not looking for perfect answers. We are looking for authentic moments, perspectives, and emotions that allow candidates to experience your organization from the inside. Because your employer brand is not just what your company says about itself. It is what people experience when they become part of it. We turn those stories into content that captures attention, creates connection, and stays with people. Content that does not simply tell people who you are as an employer, but gives them a sense of what it could feel like to be part of your story.